Why Email Marketing is Important – The Benefits of Email Marketing
We know Qatar is a well-established business spot succeeding in the world market day by day. email marketing is still ranked as the most effective marketing channel, beating out social media, affiliate marketing, and SEO. As it is very common, all companies compete to get connected with the best email marketing companies in Qatar.
What are Email Marketing and the Benefits of Using it?
Email marketing is the use of email to improve your business. It is used to develop relationships with potential customers, keep current customers updated and informed of your brand, offer coupons to encourage customer loyalty.
Despite the increasing popularity of social networks and text messaging, the role of email to marketers is growing ever stronger. This is evident in the global benchmarking research presented in the Email Marketing & Marketing Automation Excellence 2017 report:
- Compared to other digital marketing channels, email marketers are rated top-notch, with 53.6% of respondents rated it as good. Social media marketing and search engine optimization are rated by marketers as second and third, respectively, with the best or best ratings being 50.9% and 45%.
- More than half (58%) of companies surveyed said they plan to increase their email and marketing budget, while only 7.5% plan to cut their budget.
Advantages of Email Marketing
The benefits of email marketing include:
- Cost-effective– The cost of email marketing is much lower than many other types of marketing. There are no advertising fees, printing and media space costs.
- Scalable– email marketing can be used to reach huge audiences or smaller targeted lists.
- Flexible design– You can attach plain text, graphics or files – the one that best fits your message. Scope provides a selection of design options to inform your business branding.
- Permission-based– Your marketing list includes people who are actively selected to receive email communications from you. Customers who are genuinely interested in your products or services are more likely to engage with your business.
- Personalization and segmentation– You can personalize messages with email marketing. Segment your marketing list and receive messages from your customers that interest you – this will help increase engagement with you.
- Shareable – It’s easy for people to exchange and share your email content, and boost your reputation through oral or viral marketing. It may help to influence new customers to become followers of your brand.
- Conversions and increased sales – If you have a new promotion, people can click on the links and follow your call-to-action immediately. Email marketing is effective at every step of the buying process.
Disadvantages of Email marketing
- The spam factor:- No marketing method has its drawbacks, of course. With email, the biggest risk of all is spam. Because some recipients don’t like commercial emails, unsolicited emails can be a gamble, especially if they’re not well-targeted. You should ensure that your emails are up to date with privacy and data protection laws so that users can read them openly and with confidence. Even when choosing emails, you should avoid sending too much.
- Building a mailing list:- If you are a new business, the benefits of email marketing may not yet be available to you. Why? Because you haven’t received a mailing list yet. It takes time to make a list. You have to earn subscribers.
- Deliverability issues:- Sent emails are considered unavoidable in the email marketing world. Over time, some of the emails address your email may be inactive or may have full inboxes. In other cases, you may have a title that is considered very spammy, which filters out email software and email service providers.
- The risk to your website:- If you are not careful about eliminating spam tactics with your email marketing campaign, some or many recipients may end up labeling it as spam. Not only will they ensure they don’t see emails from you again in the future, but they may also send you an alert to your web host or mailing service company.
Why Use Email Marketing?
Why is email marketing important? Compared to the various marketing channels available today to reach your target audience, email is the most effective channel for getting attention, as well as engaging and connecting with potential customers to increase sales and revenue.
Are you looking for the best email marketing companies in Qatar? If you are challenged by building a high-quality, permission-based email list and developing a successful email strategy to engage and convert your target market, Meridian Qatar can help.
From creating useful promotional emails and email newsletters to executing marketing automation and testing, and optimizing your email campaigns, the Meridian team of certified email marketers will get the results you strive for.